Have you ever wondered what makes Times Square the world’s most famous intersection?
What's on this page:
Well, it’s three major things: the people, the culture, and the medium.
Even if it misses just one of the three, Times Square will never be Times Square!
So, if you’ve got creatively crafted copies tailored to your ideal customer profile, you also deserve the best medium to deliver your message…
And that’s where outdoor digital signage comes in!
It’s the future of visual digital marketing – an electronic highway into your customer’s minds through their eyes.
And in this blog, we’re going to tell you how you can benefit from using outdoor LED signage for your enterprises.
Here’s what you need to know:
Benefits of Outdoor LED Signage: Table of Contents
- What is outdoor LED signage?
- Top benefits of outdoor LED signs
- Which industries can benefit from outdoor LED signage?
- Connect with Elegant Lightings to light up your business with outdoor digital signs!
- Benefits of outdoor LED signage: FAQs
What is Outdoor LED Signage?
An outdoor LED signage is a poster, a billboard, a wallscape, a mobile board, or any other frame that uses the power of light-emitting diodes to display vibrant, dynamic messages.
And here’s why thousands of enterprises are increasingly turning to digital lighting solutions to promote their businesses, products, and services:
Top Benefits of Outdoor LED Signs
1. Better Visibility in Every Environment
Outdoor LED signs are powered by thousands of tiny, cutting-edge light-emitting diodes (LEDs). So, you get a billboard, poster, or hoarding that’s picture-perfect to the minutest pixel! They also offer brightness of up to 6,000 nits to ensure that your message is perfectly visible in rain, hail, sleet, snow, or darkness.
Additionally, you can control the brightness of your outdoor LED sign to ensure it’s always easy on the eye for your target audience.
And compared to static signs, your outdoor LED sign will always be visible, regardless of the environment it’s in!
Pro Tip: A waterproof outdoor LED Open sign can help you attract customers in the harshest weather, just when they need it!
2. Dynamic Content
Would you like to pass by the same exact message every single day?
Probably not, right? Even if you’re looking at a clever copy, an eye-catching visual, or the most exciting offer, its magic can’t last forever.
After all, the secret to good marketing is to change with the time, the season, the festival, and the vibe.
And that’s exactly what outdoor lighting solutions offer you!
You can change the content of your outdoor LED signage whenever you want, from wherever you are.
So, with outdoor LED signs, you can:
- Test different ads at different times of the day, week, month, or year
- Display variations of an ad to see which performs best
- Play with the colors to find an optimal combination for your message
And all this in the same amount of space that a static sign would occupy!
3. Centralized Control
Whether you’re operating an ad agency with several billboards in your arsenal or an enterprise with several company-owned hoardings, outdoor LED signage has you covered!
You don’t need to maintain a bulky team that publishes different banners, removes the old ones from your ad infrastructure, and puts up the new ones.
Instead, you can operate as many outdoor digital signs as you want from a centralized hub, right in your HQ! All you need is a simple content management system to update marketing messages in real-time, whenever you want!
Plus, you can also schedule different ads and display them at the time requested by your clients!
4. One Signage, Several Messages
In addition to rotating content, you can also use a huge outdoor LED sign to display multiple messages. They offer you control over every pixel of multiple ads. So, you never have to worry about ads blurring out or blacking off in certain spaces.
All you get is clutter-free, bright, and vivid LED-powered messages for your audience!
5. Enhanced Personalization
Outdoor LED signs are especially useful for retail, automotive, and fashion industries. This is because they don’t just help you display ads, they also capture interaction data.
By capturing data on how each ad is driving interactions for different types of customers, you can refine your approach based on smart customer clusters.
This can help you decide which ads to run at what time of the day or week!
Simply put, outdoor digital signage helps you increase the chances of the target audience viewing and interacting with your ads.
6. More Engagement
Several studies have shown that outdoor LED signage can massively enhance customer engagement and drive positive consumer behavior.
From mall signs to dedicated banners outside your premises, LED signs have the potential to capture more foot traffic compared to any other form of advertising.
Additionally, you can utilize outdoor LED screens to run polls or solicit customer feedback. Even better, you can use LED signs to invite viewers to sign up for newsletters or upcoming events and receive customized discount coupons in return!
7. High ROI Investment
One reason you might be hesitant to install outdoor LED signage is the high up-front costs of the infrastructure.
However, in our experience, outdoor lighting solutions can prove to be an extremely high-ROI investment.
Consider this: although the initial investment may be high, LED signs will bring you extremely high returns in the long run.
This is because you can run multiple ads, modify them in response to the interaction data, and use interactivity to boost engagement!
Plus, your ads will be visible in all environments without requiring any adjustments or maintenance!
And to top it all off, you can seamlessly manage your outdoor digital signs from one place: no need to employ more people for maintaining more signs!
Which Industries can benefit from Outdoor LED Signage?
If you’re still unsure whether outdoor lighting solutions are right for your enterprise, take a quick look at this list of industries that can benefit from LED signs:
- Retail: Showcase your products through rotating ads, run sale-specific ads with zero manual adjustments, and deploy them right outside your stores to capture foot traffic.
- Hospitality: Display vibrant images of your property, publicize upcoming events, show how guests enjoy their experiences, and advertise special offers. Plus, a waterproof outdoor LED Open sign can help you stand out from other establishments all year round!
- Entertainment: Advertise special, unique, or annual events. Display videos of your guests enjoying their time at your venue.
- Transportation: Provide real-time information on bus, flight, train, or cab status. Help your guests reach their flight gate, bus terminal, or train platform.
- Marketing Agencies: Operate cutting-edge outdoor LED signs for businesses and offer cutting-edge marketing opportunities to high-value clients!
So, if you see your industry in the list above, outdoor LED signage might be exactly what you need to revolutionize your marketing approach!
Connect with Elegant Lightings to Light Up Your Business with Outdoor Digital Signs!
You’ve got the perfect combination of powerful copy and high-impact images for your products and services.
Now, all you need to do is find the right partner that offers outdoor LED signs for businesses…
And that’s where we come in!
At Elegant Lightings, we offer end-to-end services for outdoor lighting solutions.
We help you:
- Pick the right LED infrastructure for your ads
- Supply high-quality LED equipment anywhere across the US
- Set up your LED infrastructure through expert technicians
Connect with us today and find out how we can help you light up your business with the best outdoor digital signs money can buy!
Benefits of Outdoor LED Signage: FAQs
1. What are the different types of outdoor LED signage?
The different types of outdoor LED signs include:
- Channel Letter Signs
- Fixed LED Billboards
- Mobile LED Billboards
- Monument Signs
- Pylon/Pole Signs
- LED Video Walls
- Transparent LED Walls
2. How much does an outdoor LED sign cost?
The cost of an outdoor LED sign depends on the type, size, and technical features you need. However, outdoor LED signs can cost anywhere from $100 for an A-frame sign to attract foot traffic to $200,000 for a lighted, double-sided LED business sign visible from all directions.
3. How long do custom LED signs last?
Custom LED signs can last up to 20 years if maintained well. More specifically, the LEDs in outdoor digital signs have a life of up to 100,000 hours. Here are the factors that affect the life of LED signs:
- Quality of components
- Usage
- Maintenance
- Power supply
