Nowadays, it’s hard to go anywhere without seeing an LED advertising board or screen.
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Whether you’re walking by a coffee shop, attending a concert, or going downtown, you’ll see LED advertising screens of all shapes and sizes lighting up squares and streets like never before.
In this blog, I’m going to tell you why more and more advertisers and even event planners are ditching static signs and switching to LED screens.
I’ll also show you how LED screens can make the difference between your event, ad, or space just being memorable to being completely unforgettable!
Lastly, we’ll take a look at how you, too, can digitize your events and ad spaces through LED screen rentals without wasting a single penny…
Let’s dive in!
How LED Screens are Revolutionizing Events & Ads: Table of Contents
- What are LED Screens?
- How LED Screens are Transforming Advertising
- How LED Screens are Revolutionizing Events
- Get Future-Proof Digital Lighting Solutions from Elegant Lightings
- LED Screens in Events and Advertising: FAQs
What are LED Screens?
LED screens are panels made of hundreds, even thousands, of tiny LEDs that are only as big as a pencil point.
Each of the thousand LEDs in an LED screen can emit its own color to deliver high-resolution, high-contrast, and high-quality images regardless of the time of the day or the month of the year.
Plus, an average LED screen can last up to 100,000 hours, the equivalent of 10 years!
LED advertising boards can thus show your message without succumbing to heat, snow, or rain. Nor can sunshine dim their brightness – LED screens are designed to work under all ambient conditions!
Now that we’ve briefly explored what an LED screen is, let’s find out how it’s changing events and advertising forever!
How LED Screens are Transforming Advertising
As of today, nearly 20,000 LED advertising screens are lighting up the streets, squares, and avenues of the United States.
And they’ve shown a nearly 50% increase in just one year, from 2022 to 2023.
But why are more and more advertisers turning to digital signage?
While there are several reasons, let me walk you through the four most important ones:
1. Delivering Dynamic & Data-Driven Campaigns
Static billboards are out, dynamic signboards are in.
After all, no one wants to look at just one message every single time they walk past a billboard – even if it’s from the same brand!
Instead of one image with a catchy slogan, you can show 50 a day, without compromising either the message or the revenue. That’s because different ads will attract different audiences, and you can even schedule them to appear at different times of the day!
2. Real-Time Content Updates
Your ad content will depend on the vibe of your customers, new product lines you want to introduce, and even the time of the year.
But changing the ad content every single time can be very challenging when you’re working with static digital signage.
That’s where LED signage is different – it allows you to change content in real-time, from a centralized location.
This also allows you to experiment with different ads at different locations, meaning you have flexibility like never before!
With just a few clicks on a computer, you can instantly change what’s being displayed, even from thousands of miles away – a true advertising revolution!
3. Boosting Brand Visibility with High-Brightness Displays
Outdoor LED screens come in all shapes, sizes, and brightness levels.
And they’re tough: whether it’s raining, snowing, or sweltering, they will show clear, bright, and vibrant visuals that your audience will be able to see from up to a mile away!
This makes LED screens particularly useful for areas that experience frequent weather changes or rough weather during specific times of the year.
4. Reducing the Cost of Doing Business
Okay, so LED screens are pretty great for advertising – they give you flexibility, control, dynamism, and all-weather support.
But they must be expensive, right?
Well, that’s the amazing thing about modern LED screens!
They might be expensive in the short run, but they can last up to 100,000 hours, even with minimal maintenance.
So, your advertising LED screens can pay you back several times over during the 10 years of their lifetime!
Plus, you don’t have to make any investment until you’re absolutely sure they’re right for you – just go for an LED screen rental and see how your experience goes. If you like what you see, invest more; if you don’t, no harm done – you’re out without losing a single penny!
How LED Screens are Revolutionizing Events
Over the past few years, LED screens for events have completely changed the way audiences are experiencing concerts, art exhibitions, weddings or trade shows.
Event organizers are using them to create immersive experiences that mesmerize audiences.
Let me show you four specific ways in which you, too, can use LED screens for your events:
1. Dynamic Backdrops
Before LED screens went mainstream, event planners had to go through the hassle of getting a projector to create backdrops.
But getting the projector wasn’t enough, nor was it very suitable for events. People moving in front of projectors, the visuals becoming blurred over large screens, and images with lines in them?
That’s not what you want!
And that’s where LED screens have completely changed the game.
They can help you create dynamic backdrops that change to match the vibe of the event. Plus, you don’t have to wait for your projector to heat up or worry about it overheating.
Indoor LED screens do all the work for you!
2. Enhancing Audience Engagement with Interactive Floors & Walls
Even dynamic displays aren’t enough or novel anymore.
After all, we live in a world characterized by interactivity. LED screens are extremely suited to this purpose.
They respond very well to movements and help you turn attendees into participants.
You can even use touch-sensitive and motion-triggered LED screens to light up your exhibition, theme park, concert, or even a wedding!
3. Enabling Transparent & Floating LED Installations
Ever since their inception, transparent LED screens have become very popular.
They’re sleek, modular, and allow digital overlays without blocking views.
This makes them ideal for stage designing and corporate events.
Plus, you can mount them on glass or even suspend them mid-air to create futuristic, floating visuals that truly captivate your viewers!
4. Offering Energy-Efficient & Sustainable Event Solutions
Energy efficiency is the way to sustainability.
It’s not just about keeping the environment green; it’s also about slashing costs while delivering a quality visual experience.
Modern LED screens help you do just that: they last longer, save money and energy while protecting the environment. All without compromising the brightness of your event!
Get Future-Proof Digital Lighting Solutions from Elegant Lightings
LED screens for advertising and events have completely transformed content delivery and quality.
For instance, you won’t find a single high-value advertising real estate like Times Square or a mega event like Glastonbury without an outdoor LED screen lighting up the location and event.
Simply put, it’s an investment that you’ll have to make sooner rather than later. In our experience, it’s always better to be an early adopter when it comes to digitization.
But we completely understand that you might be hesitant about forking over thousands of dollars without being sure whether your LED screen will align with your requirements.
That’s where we at Elegant Lightings come in!
We offer end-to-end LED solutions from consultation & custom design to installation, setup & maintenance. So, if you’re interested in switching to LED screens but don’t know where to start, why not connect with us?
Our LED experts will help you create a step-by-step plan for your transition to digital screens, starting with an evaluation of your requirements and the associated costs of doing business.
Reach out to us, and get the LEDs you need to step into a brighter future!
LED Screens in Events and Advertising: FAQs
1. How do LED screens improve audience engagement at events?
You can use LED screens to create interactive floors, dynamic backdrops, and floating visuals to turn passive viewers into active participants and transform your event from being memorable to unforgettable!
2. Are LED advertising screens cost-effective compared to traditional billboards?
Yes! While LED screens have higher upfront costs, they last up to 10 years, allow real-time updates, and eliminate printing expenses. Plus, with dynamic messaging and scheduled content delivery, they won’t just save you money, they’ll also increase your revenue and ad space!
3. Can LED screens work in extreme weather conditions?
Absolutely! Companies like Elegant Lightings specialize in designing weatherproof LED screens that maintain brightness in rain, snow, or direct sunlight. So, your ads or event visuals will stay sharp no matter the conditions.
4. How do I update content on an LED advertising screen?
You can change ads instantly from a central dashboard, even if you’re thousands of miles away from your LED advertising board. Plus, with a good CMS, you can schedule dynamic content delivery in just a few clicks.
5. Do you offer LED screen rentals I can test before committing to a purchase?
Yes! Not only do we offer LED screen rentals, but we also highly recommend that you rent and test LED screens for your event or ad campaign first. If you love the results, we can discuss a permanent setup!
